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Management Reporting Marketing Experience BusinessEvent Developer
(Jobs in PALO A
 
Requirement id 56733
Job title Developer
Job location in Palo Alto, CA
Skills required Management, Maintaining Software, Reporting, Marketing Experience BusinessEvent
Open Date 23-Sep-2016
Close Date
Job type Contract
Duration 5 Months
Compensation DOE
Status requirement ---
Job interview type ---
   Email Recruiter: coolsoft
Job Description Developer: Management, Maintaining Software, Reporting, Marketing Experience BusinessEvent

Start Date : 11/01/2016

End Date : 03/31/2017

Submission Deadline : 09/29/2016

Description :

HPs Media & Digital Marketing Center of Excellence (COE) is at the heart of driving industry leading digital programs for HP and has a reputed team of media, social, mobile, web, search and digital channel marketers. The Americas Media & Digital Marketing team is integral to empowering the COEs capabilities and is looking for a passionate, digitally-savvy leader with experience across online and offline advertising platforms.

The Americas position supports the Regional HP marketing teams in the leadership of 360 degree media platforms and measurement integration. This role will be responsible for leading and implementing advertising technology initiatives designed to improve the productivity, efficiency and effectiveness of the HP Media organization.

This role will help standardize business critical processes related to using new technology and drive innovative thinking in the digital advertising technical space. It will manage the evaluation, development and execution of digital advertising and measurement technologies, ensuring that HPs vendor relationships are maximized and that platforms are integrated in order to meet marketing objectives.

Core Duties/Responsibilities:

Support marketing teams in delivering media performance improvements across key campaigns

Develop and evolve the right mix of capabilities and partners

Identify new ways to leverage HP data as a competitive advantage in the market

Partner with analytics to activate advanced measurement strategies

Media agency management:

Advocate HPs interests in the industry (e.g.; transparency, media quality, data control, open & connected eco-system etc.)

Oversee evaluation, selection and implementation for digital advertising and measurement technology solutions

Identify digital advertising technology development/deployment opportunities based on HPs marketing needs; and drive the development process for these new offerings from concept to delivery

Lead technology partnership development, including prospective partners, partner selection, contract negotiation and implementation

Create a road map and execution plan for all digital advertising technology initiatives along with specific metrics of success against each one

Directly manage relationships with key digital advertising technology vendors in categories such as: desktop/mobile ad serving, tag management, verification, audience measurement, site analytics, DMPs, and programmatic

Involvement with the development of measurement strategies and measurement tool selection for digital channels

Oversee proper implementation and integration of digital measurement platforms

social, mobile and web marketing

Ability to handle projects with multiple work streams, with proven leadership success over various marketing projects

Ability to structure, manage, and coordinate complex cross-business unit projects and processes with multiple stakeholders across seniority levels

Proven track record in delivering strategic recommendations based on data insights

Excellence in leveraging digital measurement (E.g. Omniture, QlikView) and business productivity tools (MS Excel, MS PowerPoint) as well as multiple ad serving, reporting, and data management platforms

Experience in managing cross functional teams

Strong business and financial acumen

Excellent communication and presentation skills

Personal Characteristics:

Results oriented, takes initiative and ownership to get the job done

Analytical, has the ability to gain insights and drive recommendations through data analysis

Strategic, balances short- an
 
Call 502-379-4456 Ext 100 for more details. Please provide Requirement id: 56733 while calling.
 
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(Developer: Management, Maintaining Software, Reporting, Marketing Experience BusinessEvent in Palo Alto, CA)
     
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