SEO. Microsoft Office Suite Jira Communication Skills Written And Verbal Communica   Requirement id 120542 Job title Designer Job location in Hartford, CT Skills required content managment, SEO Strategy, Excellent Writing Skills, SEO. Microsoft Office Suite Jira Communi Open Date 23-Nov-2021 Close Date Job type Contract Duration 12 Months Compensation DOE Status requirement --- Job interview type ---    Email Recruiter: coolsoft Job Description Designer: content managment, SEO Strategy, Excellent Writing Skills, SEO. Microsoft Office Suite Jira Communi start date:1/3/2022 End date:12/30/2022 submission deadline:12/17/2021 client info : CT DAS Description: The Content Developer will work closely with our cross-functional project team focused in building and improving the State of Connecticuts digital government services. The Content Developer will support the mission by assessing and creating content for websites, knowledge base hubs, chatbots, and digital applications. An ideal candidate should know content inside and out – how to structure it, how to write it, and how to use it in UX design. You must be more than a writer and must show a deep understanding of content and service design and how to creatively apply it. You will need to have a mastery of our audience and how your content will address their needs. In addition to knowing how to write for both broad and specific audiences, the candidate will also need to utilize content marketing tactics, SEO skills, and an ability to work in an Agile environment. Experiences Required for This Role Content Development – At least 3 years of measurable experience in the following: Developing a content strategy that guides the creation of clear and well-structured content for the product or service Planning for the discovery, structure, process, creation, delivery, governance, and archiving of content Aligning content with business goals, stakeholder objectives, and user needs Inventorying and auditing of content on a local or enterprise level Copywriting – a high proficiency in writing for real people and motivating them to action Conducting in-depth research on industry-related topics to develop original content and optimize current content Developing content for blogs, articles, webpages, , and ”how to” guides Implementing core content goals that will capture attention and promote engagement from the target audience Repurposing content in new ways to reach new audiences through multiple channels Assisting the marketing team in developing content for advertising, social media, and email campaigns Proofreading content for errors and inconsistencies Developing content using the best-practice principles of digital content design SEO and analytics – At least 3 years of experience with the following: Conducting keyword research and using SEO best practices to increase SERP results and build traffic to content Creating headlines and body copy that utilize data from keyword research to help capture audiences Discovering and developing proper KPIs and implementing ways to measure content success Using research and analytics data to make sure content is meeting user needs Content Optimization and Governance – At least 3 years of experience and use cases with the following: Identifying customers needs and recommending new content to address gaps in our current content Optimizing and categorizing content to align with an information architecture Working with subject matter experts to write clear text in plain language that achieves defined goals Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines Structuring content to reflect how users like to engage with online material and address how they access material through different devices Setting up governance models that support the maintenance of content after publishing Maintaining content to ensure its discoverable, relevant, and always updated Knowledge, Skills, and Ability Content Development Knowledge of content management systems Excellent writing and editing skills Content market   Call 502-379-4456 Ext 100 for more details. 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