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Web Developement Strong Communication Skills Writing Skills TIME MANAGEMENT Organi
 
Requirement id 117868
Job title Specialist
Job location in Menomonie, WI
Skills required Self Starter, Digital Management, CRM Experience, Web Developement Strong Communication Sk
Open Date 13-Jul-2021
Close Date
Job type Contract
Duration 3 Months
Compensation DOE
Status requirement ---
Job interview type ---
   Email Recruiter: coolsoft
Job Description Specialist: Self Starter, Digital Management, CRM Experience, Web Developement Strong Communication Sk

Start Date :07/19/2021
End Date :At least 3 Months from projected start date
Submission Deadline :7/15 at 4:00PM CST.

Client Info : UW - System Administration

Note :

* Duration: 3 months possibility of extension

* Remote or On-site? 100% remote could accomodate if candidate wants to be onsite

* Interview Process: MS Teams video, one interview

* The State of Wisconsin is looking for CRM Integration Specialist II/Sr (Salesforce Pardot Admin)

Description :

Position Summary Statement
The Marketing Specialist is a full-time, academic staff position. The position reports to the Digital Marketing Manager in Marketing Communications (MarCom). The position conducts market research and uses a customer relationship management (CRM) system for marketing automation and email communications. The salary will be commensurate with experience and qualifications.
Essential Job Functions and Responsibilities

100% Salesforce CRM/Pardot Marketing Automation

• Plan and implement marketing automation, email communications and drip campaigns in Pardot/Salesforce customer relationship management (CRM) system.
• Update and maintain Pardot/Salesforce recipient lists, engagement programs, and forms.
• Build and streamline segmented, multi-touch communication flows to drive requests for information, applications, event attendance, campus visits, and enrollment.
• Design and proof emails to ensure consistent formatting, mobile-friendly design, appropriate voice and tone, and impeccable grammar.
• Evaluate performance of email campaigns, using A/B testing when helpful, to continuously improve open rates, click-through rates, and other engagement metrics.
• Use the Google Analytics suite and other data collection tools to monitor campaign performance and provide reports to various units as needed.
• Create dashboards, reports, and provide data analysis, including multi-touch attribution modeling to determine campaign effectiveness.
• Provide Pardot training to other users as needed


Knowledge/Skills and Abilities
Minimum
• Self-starter with experience in digital marketing, research, CRM management, web development, or related field.
• Strong communication skills, which are clear, effective and sensitive, whether in person, by telephone or in writing.
• Proven excellent organizational and time management skills
• Strong critical thinking skills when conducting research and drawing conclusions.

Preferred
• Experience in market research with the ability to research a variety of topics through online and offline channels.
• Familiarity with customer relationship management (CRM) system, such as Salesforce.
• Familiarity with content management system (CMS), such as Drupal.
• Project management skills and the ability to prioritize multiple projects on multiple marketing channels.

Required
• Bachelors degree in marketing or related field.
• Ability to work proficiently in MS Office software applications (i.e. Word, Excel).
• Familiarity with project management tools, such as Smartsheets.
 
Call 502-379-4456 Ext 100 for more details. Please provide Requirement id: 117868 while calling.
 
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(Specialist: Self Starter, Digital Management, CRM Experience, Web Developement Strong Communication Sk in Menomonie, WI)
     
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